Branding Archives - Page 7 of 7

MPOC: Championing the Malaysian Palm Oil Brand

Petroleum is not the only oil price sinking this year. The downturn of the crude palm oil (CPO) price, coupled with the erratic climate, has forced Malaysian producers to...

‘Beyond Certification’?

In July, a number of environmental commentators talked about the state of certification in the palm oil market. Scott Poynton of The Forest Trust said parts of the industry...

Tide Turns against Illegal Label in Belgium

In Belgium, two isolated companies continue to label their products with the discriminatory and illegal claim ‘No Palm Oil’, which is at once superfluous and derogatory. But supermarket retailer...

Experiencing Palm Oil

Whether or not palm oil is as good as other oils was put to test at a European Palm Oil conference held in Brussels. The conference aim was to...

Celebrity endorsement creates a buzz for palm oil

Over the years, the Council’s focus has changed to include an important stakeholder in its promotion work; consumer. After all, we know that consumer is king and wields enormous...

The Super Brand Status of Malaysian Palm Oil

Although palm oil increasingly dominates the world trade in oils and fats, it faces challenges from other oilseed producers who are equally keen to sustain their market share. Over...

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