Branding Archives - Page 7 of 7

Celebrity endorsement creates a buzz for palm oil

Over the years, the Council’s focus has changed to include an important stakeholder in its promotion work; consumer. After all, we know that consumer is king and wields enormous...

The Super Brand Status of Malaysian Palm Oil

Although palm oil increasingly dominates the world trade in oils and fats, it faces challenges from other oilseed producers who are equally keen to sustain their market share. Over...

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